Strategic Plan Research Paper Example | Topics and Well Written Essays - 2250 words

Strategic Plan - Research Paper Example However, a good amount of investment can increase the profitability and revenues from the company products. It is a very old company in the processed food market that is the reason due to which people are used to buy their products as in their daily use groceries. The possible risks to the company and its products which is due to the unavailability and lack in marketing strategies are highlighted in the report. In addition, the suggested recommendations and contingency plans will help investors to understand the opportunities, possible solution plans and implementation strategies. Need to hire more employees for promotional activities and requirement for more budget investment is highlighted in this report. However, the maximum revenue generation and profit maximization opportunities are visible in this report for investors. It is because the B&G foods Company already have a good brand image and people are found of using its products. The purpose of the paper is to analyze the current strategies of the B&G Foods Inc. and suggest improvement in their strategic planning. It will help to propose investors to invest in the project to maximize the sales and profits. In addition, by providing the details about the current strategies, company background and other details of the strategic plan of the company, it will be easy to attract the investors about the trustworthiness of the B&G Company. The focus for strategic planning will remain on the recommendations to the board or venture of the capital firm to obtain approval for funding of the suggested plan. The selected company from Russell 2000 Index is B&G Foods, Inc. It is the distributor, manufacturer and seller of shelf-stable food products and household products in the United States, Puerto Rico, and Canada. The Bloch and Guggenheimer founded B&G in 1996, and it is headquartered in Parsippany, New Jersey. B&G grew its business by building large retail and food service within the

Sales Tax Essay Example for Free

Sales Tax Essay OBJECTIVE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The objective of this work is to discuss sales tax issues from the viewpoint of both the citizen and the Budget Director. Reviewed will be issues of ‘volatility’, ‘reliability’, and ‘equity’ as well as how the sales tax impacts activities of government such as economic development, community initiatives and service provision. Finally this work will answer the question of whether there are any other taxes or revenue sources to substitute for the sales tax as well as stating why or alternatively why there is not an existing substitute. INTRODUCTION: SALES TAX ECONOMIC DEVELOPMENT   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sales taxes are collected at the local and state levels and utilized by the government in service provision to the citizens of the United States. The United States imposes sales taxes in both state and local administrations in which the customer is charged a combined rate which bundles together (USA Sales Use Tax, 2006) the state tax with the local tax. A merchant is required to charged a sales tax if the business has nexus. A nexus is defined as a substantial physical presence. (USA Sales Use Tax, 2006) Not all products are subject to the sales tax and different states exempt difference products. Sales taxes are applied on the end purchase of goods in retail sales. Economic development has been defined as a multi-faceted approach to the development of policies and programs designed to preserve, enhance and promote a vibrant and successful business community. (Economic Development Action Program, 2005) The health and success of the businesses in communities are stated to be directly linked to the quality of life experienced by residents in that community (Economic Development Action Program, 2005) which is of primary importance to the entire city or municipality. Creation of jobs and generation of sales tax revenues provide a major contribution to fund the initiatives of service provision with the city. The economic development within a city of municipality is greatly dependent on sales tax revenues in most U.S. states. VOLATILITY, RELIABILITY, AND EQUITY ‘Volatility’ and ‘Reliability’ are the two primary considerations of a budget director when revenues raised by taxes are spent on new initiatives. Hirsch et al state that Reliability and Volatility are that which marks the outcome of the question which asks: â€Å"Are new revenues raised by the taxes relatively stable over time or are they excessively volatile and difficult to predict? It is a fact that generation of revenues from sales taxes may be unpredictable since these revenues are greatly dependent on seasonal factors and economic conditions therefore, merchants may experience a really great Christmas hence the sales tax revenues for the government will be great as well however, a lean year for merchants will also result in the coffers of the government for spending in economic development being quite thin as well. In a journal article relating to the impact of sales tax on the economy of the state of California it is stated that: â€Å"If times are good and consumption is high, there will be more revenue from sales taxes than otherwise. If times are bad and layoffs and unemployment are up, personal income taxes will be reduced. Some taxpayers will lose their jobs or not have opportunities to work overtime. Sluggish economic activity will hurt profits and thus collections from corporate income taxes. Similarly, if times are bad, certain kinds of welfare-related expenditures may increase. While the linkage between economic developments and the status of the budget is clear, the actual budget process involves making a forecast of what those economic developments will be. Then budget forecasters must estimate precisely how the assumed developments will affect revenue† (Hirsch, et al, 2004) The third element is that of Equity which is one of the five principles stated by the National Conference of State Legislatures (NCSL) that were compiled in 1988 with input from lawmakers and academics. The principle involving Equity along with the other principles for sound tax policy. The five principles are:   (1) Provision of appropriate revenues (sufficiency, stability, and certainty of revenues produced) (2) Neutrality; (3) Equity; (4) Easy and economical to administer; (5) accountability – (i) taxpayers are accountable for payment of their taxes (ii) tax agencies are accountable for administration and enforcement of the tax laws efficiently and fairly; and (iii) lawmakers accountable for the integrity of the tax laws. (Hirsch et al, 2004) III. VIOLATION OF PRINCIPLES IN NEW YORK ECONOMIC DEVELOPEMNT In a recent testimony before the U.S. Senate in a hearing before the Subcommittee on International Trade of the Committee on Finance earlier this year given by Walter Hellerstein who is said to be: â€Å"the nations leading legal academic authority on state and local taxation† stated is that a New York economic development incentive to attract sales to the New York exchanges was a discriminatory tax to the Boston Stock Exchange that viewed the incentive as diverting economic activity from the Boston exchange, a view with which the U.S. Supreme Court concurred. (Testimony of Walter Hellerstein, 2006) Stated as well is that the economic development incentive for its fledging wine industry was a discriminatory tax to sellers of alcoholic beverages produced in other states, a view with which the U.S. Supreme Court concurred. (Ibid) SUMMARY AND CONCLUSION   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Clearly the sales tax scheme or plan of a city or municipality involves the necessary view which is all-inclusive of the factors that will impact the revenues realized from sales taxes and as well are able to realize the volatility or alternatively the reliability of the sales tax revenues in the budget plan. Then the comprehension of the sales taxes as they affect the individuals within the community both from the advantages of the economic development in the community as well as the impact the increase of sales tax will have on the spending habits in times that are characterized by layoffs and unemployment in the area. Finally it must be comprehended that all of this is inherently linked in the planning of sales taxes, city budgets and economic development in that economic development works to ensure a healthy and quality lifestyle for the taxpayers that reside in the community, and as well that economic development furthers the growth of businesses and employment within the community. These successful individuals and households within the community in turn replenish the community or city coffers with the sales taxes on the purchases that they make in the community thereby funding even more economic development in the community. Last, the principles that have been reviewed in this research as set out by the National Conference of State Legislatures (NCSL) must be followed in order to avoid the situation that the economic development initiatives in New York and Hawaii experienced in being found in violation of those principles by the U.S. Supreme Court. WORKS CITED Testimony of Walter Hellerstein before the U.S. Senate; Hearing before the Subcommittee on International Trade of the Committee on Finance (2006) Online available at: http://64.233.161.104/search?q=cache:EnVhxxKAqIYJ:www.law.uga.edu/news/advocate/spring2006/hellerstein.pdf+seconomic+development:+sales+tax+issueshl=engl=usct=clnkcd=17 Economic Development Action Program (2005) City of Bothell nd Online available at: http://www.ci.bothell.wa.us/dept/CM/EconDev/ActionProgram.html One Taxpayers Economic Development Incentive Is Often Anothers Discriminatory Tax.(Advocate: Spring/Summer 2006 Online available at: http://64.233.161.104/search?q=cache:EnVhxxKAqIYJ:www.law.uga.edu/news/advocate/spring2006/hellerstein.pdf+seconomic+development:+sales+tax+issueshl=engl=usct=clnkcd=17 Hirsch, Werner A. et al (2004) Making California’s State Budget More User-Friendly And Transparent Online available at: http://www.spa.ucla.edu/calpolicy02/HirschEtc.pdf USA Sales Use Tax, (2006) http://www.ustaxnetwork.com/

Assassins Creed in Popular Video Game Culture Essay -- Globalist Agend

Video games have risen in popularity in America the past couple decades where popular gaming franchises influence or reflect modern American culture. Many video game franchises are popular but one franchise that has stood out in video game media is Assassin's Creed. Assassin's Creed is a franchise that consists of video games, spinoffs, comics, graphic novels, animated films, figurines, weapon replicas, clothing, and other merchandise. Only focusing on the video game branch of the franchise, the series began in 2007 with its first installment released. The franchise was planned out as a spin-off for the Prince of Persia series but developed into their own franchise. Currently there are seven main games in the franchise all of which have historical fiction, action-adventure, and stealth genres. The games feature dense narratives, historical buildings with the ability to climb freely on them, and the iconic hidden blade. Since the first game, roughly around 57 million copies of the fr anchise were sold world wide (â€Å"About Ubisoft†). Compared to other popular franchises such as Grant Theft Auto, that sold 150 million, and Halo, that sold 50 million, Assassin's Creed franchise has its fair share of popularity. Not focusing on only statistics, go to any video game convention and you would most likely see people dressed up as assassins or see merchandise of the franchise. So in video game culture now Assassin's Creed seems fairly popular. Considering how popular Assassin's Creed is in America, the game has aspects that reflect common ideas, morals, and traits that are present in American culture as well as other popular American media. The most obvious trend Assassin's Creed has is the violent aspects in the game. Assassin’s Creed is ... ... America, 10 Sep. 2009. Web. 28 Nov. 2013. An article by Michael Shermer explaining a reason why Americans might believe in conspiracies. I will use this source to describe the conspiracy trends in American media. It relates to the trend in Assassin's Creed with the concept of Assassins vs Templars and all the conspiracy theories in the historical parts of the game and partly in the modern aspect. This will help me come up with a theory on why people might like this trend and synthesize what it says about our culture. â€Å"Top 100 Most Popular Games.† G4TV. NBCUniversal. 2013. Web. 28 Nov. 2013. A brief list of the top hundred popular games that sold in 2012. This the list is valid because other sources, such as GameRadar and IGN, have similar lists with the same games. I am simply using this source to point out the amount of violent games that are popular.

Why Math is a Requirement for My Lifelong Career goal

Life constantly presents new problems. The more sophisticated our society becomes, the more complex the problems become. We as individuals are constantly solving problems. For example when we consider ways to save money, reduce our expenses, budget our money or even save for a vacation, we are always dealing with numbers. Throughout this personnel reflection you will see why math is so important in my life long career goal, which is my BBA in Business management in the medical field. First and foremost my job will entail being a supervisor/manager of a nursing staff whether it be Registered nurses (RN’s) or Licensed Practical nurses (LPN’s). This is ultimately what I want to do. This job includes schedules for the nurses, patients, scheduling tests for the patients. I will also need to know the international metric system along with dosage calculations, one must know three important pieces of information, the desired dose, the dosage strength and the medications’ unit of measure (Survey of Math p 609). I will also use mathematics in my career by doing schedules, coordinating the staff on different shifts, making sure the staff is not working over 8-9 hours unless it is necessary, also making sure the staff doesn’t overlap one another’s schedule and handling the payroll. It is very important for people that work in the medical field to know what their doing when it comes to measurements of medication particularly, any miscalculation’s due to a staff members error can lead to 1) losing your job, 2) losing your license, and or prison time if it is fatal. One example of a similar incident that was not to long ago, and is still in the hands of the courts involved Michael Jackson and Dr. Conrad Murray. Reports stated that Michael Jackson died from a propofol overdose; propofol is a drug that reduces anxiety and tension, and promotes relaxation consciousness. Dr. Conrad Murray is being charged with involuntary manslaughter for giving Michael Jackson multiple medications intravenously; which is a needle directly into the vein. Reports have stated that Dr.  Murray gave Michael Jackson valium which is a sedative, along with numerous amounts of pain medication and anti-depressant medications throughout a 10 hour period. These multiple medications were found in Michael Jackson’s toxicology report. They state that Michael Jackson had enough medication in his body to sedate a large animal (KTLA. com info). Another similar incident was that of a oncologist that wrote orders for a new salvage regimen that employed higher doses of chemotherapy than usual. The patient developed acute renal failure and required weeks of dialysis, but ultimately recovered, and the tumor responded. The physician later discovered that he had mistakenly ordered four times the recommended amount of the nephrotoxic drug in the treatment regimen. The physician decided not to tell the patient, 6 months later the tumor progressed and the patient obtained a second opinion. The patient learned of the error the first physician made and sued the doctor settling for $75,000 dollars (PubMed Central). The patient survived and the tumor was taken care of, but as you can see mistakes are made like this every day, sometimes people don’t get another chance. Most of the time, the mistakes are made mathematically. The medical field is very crucial when it comes to mathematics. You must be on top of things, re-read your care plan every time you need to administer medications. A care plan can vary from patient to patient, but for the most part it included numerous activities, such as administering medications, careful documentation of dosages and avoiding interactions. Starting, maintaining, and discontinuing intravenous lines for fluid, medication, blood, and blood products. Administering therapies and treatment, observing the patient and recording those observations; and consulting with the physician or supervisor on duty (â€Å"Summary report for 29 – 111. 00 – Registered nurses,† 2010, Tasks). In this line of work documentation of everything that happens with the patient is very important. In conclusion, my math 103, survey of mathematics taught me a lot. I learned how to subtract, add, multiply, and divide w negative and positive numbers. This was one of my greatest challenges. Reducing fractions, radicals, algebra, solving an equation, percentage formula’s, application of percents, the american system of measurement, the scientific system, set theories, and more. I learned a great deal and will be able to take this with me in the future for my career goal. In all honesty, I’ve never been all the great in the math field, after taking this course, along with taking advantage if the tutors Bryant & Stratton offers, I feel very pleased with myself and what I’ve learned. It was a very positive fortification and I will take this with me, where ever I go.

Dangers of Childhood Immunizations Essay

Evidence Supporting Thesis â€Å"In order to understand the ‘safety’ of vaccines, you have to know several things, including how a baby’s immune system works from birth onwards, and what vaccines do biochemically in the body. That work has never been done.† Found in the book Just a Little Prick by Hilary Butler No one medical treatment will work the same way on every person it is used on, so why would we expect for generalized vaccines to work the same way in every child? It is merely impossible to know how your child’s immune system will respond to vaccines, but there are consequences set in place for parents like myself who do not believe in giving annual vaccines. For example: if your child’s vaccines are not up to date, then your child is not allowed to go to school, be involved in team sports, and a host of other activities. Main Points Studies have not been done to show how each individual vaccine affects the body in both positive and negative ways. Alternative measures should be available for those parents who are against vaccinating their children. More studies need to be conducted to see what role, if any, vaccinations play in the behavioral aspect of a child’s development. Studies have not been done to show how each individual vaccine affects the body in both positive and negative ways. What are the positive effects that vaccines have on a child’s body? Vaccines can help to prevent some of the serious complications that occur as a result of serious diseases. Vaccines help to ensure that if a child comes in contact with a disease, they will only develop a mild case of the disease versus a child never having the vaccine who develops a natural immunity to the disease which will in turn cause the non-vaccinated child to have very severe complications. Varicella Infection leads to Pneumonia if no vaccine has been given. Polio Infection leads to permanent paralysis if no vaccine has been given. Mumps Infection could lead to deafness and infertility in young boys if no vaccine has been given. Hib infection can lead to permanent brain damage if no vaccine has been given. Vaccinations help to build immunity to diseases that may be foreign strains of normal diseases. * *   What are the negative effects that vaccines have on a child’s body? Because there have not been any studies on the exact biochemical effect that vaccines have on a child’s body, there is not much supporting evidence to why vaccines are negative. However, there are some studies that suggest that vaccines may be closely tied to various behavior problems such as adhd, add, and the ever controversial autism. It has been proven that vaccines cause mild side effects such as swelling, fever, flu-like symptoms, and in more severe cases: seizures. Alternative measures should be available to parents who are opposed to vaccinating their children. The bottom line School age children are required to have up-to-date vaccinations before being allowed to attend school. There aren’t any alternative options for parents who do not believe in vaccinating their children Children are not allowed to attend school. Children are not allowed to participate in group activities such as team sports, and clubs. Are we really harming our children by vaccinating them? Studies have not been done to show how each individual vaccine affects the body in both positive and negative ways. Alternative measures should be available for those parents who are against vaccinating their children. * 3.More studies need to be conducted to see what role, if any, vaccinations play in the behavioral aspect of a child’s development.

Organic, Gluten

Organic, Gluten Executive Summary Despite the recent spur in the concern for whole-wheat products and gluten-free food, the hype for healthy nutrition seems to have died down. This has triggered a major concern in the companies that produce organic bakery and other gluten free products.Advertising We will write a custom report sample on Organic, Gluten-Free Whole Grain Products specifically for you for only $16.05 $11/page Learn More Moreover, the emergence of new entrants in the specified industry has triggered not only a drop in prices and, thus, in revenues, but also a considerable decrease in the amount of customers for the company. Although the increase in competition rates can be viewed as an opportunity for the organisation to explore new opportunities in research and development by creating a new brand product and, therefore, define a new manner of marketing whole-wheat products to the target audience, the threat of losing an impressive part of the annual income is still quite tangible. Herein the necessity to revamp the company’s image and to reconsider some of the issues related to marketing and research and development lies. With the adoption of a more reasonable advertisement approach that will incorporate active use of modern media and a flexible financial policy, the baking company in question will be capable of becoming the leader in the specified industry. More importantly, this approach will allow for a complete reinvention of the industry. A complex approach, which will allow for creating a brand product and an interesting legend behind it, will help improve the revenues of the company and raise demand for whole-wheat products. Marketing Audit It is suggested that the marketing audit should be conducted on a monthly basis. Thus, major issues will be spotted and at the same time enough time will be left for introducing changes to the current marketing strategy.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition to the assessment of the marketing strategy efficacy, the audit will help review the effects of the external and the internal marketing environments on the overall course of the company (Phillips, 2014, p. 221). As far as the external elements of the marketing audit are concerned, it is essential to nail down the key specifics of the target customers. In the case in point, the basic characteristics of the denizens of the UK population, which are considered to be the key consumers of the whole grain products, must be identified. As a study shows, the decision process, which a typical buyer has to go through before selecting the desired product, presupposes that a compromise between three key elements, i.e., the price, the quality and the enjoyment of the product, should be made. Consequently, it will be essential that the pricing strategy along with a well established legend behind the b rand product, should be developed prior to offering the goods to the customers. In our company’s case, the emphasis must be put on the effects, which the brand product (i.e., the whole grains yogurt) is going to have on the customer and the taste properties which the product under consideration possesses. At present, the company’s products can be characterized by a very tasty flavor, yet the legend behind the key goods has not been developed well enough and does not stand out of the range of similar ideas. Therefore, it will be imperative that the customer should associate the company’s goods with a very specific idea, e.g., the idea of restoring one’s energy balance and consuming essential nutrients without the aftereffects that other products of a similar nature have (i.e., the digestion issues that regular yogurt may cause).Advertising We will write a custom report sample on Organic, Gluten-Free Whole Grain Products specifically for you for o nly $16.05 $11/page Learn More SWOT Analysis Strengths Great experience in the industry and a good grasp of the latest technologies in whole-wheat goods production; Equipment working perfectly and kept in a proper condition due to regular maintenance procedures; Adherence to the company’s ethics, which dictates that no fraudulent actions should be taken by the company staff; High quality standards and customer satisfaction as the top priority of the organisation; Incorporation of e-commerce into the company’s marketing framework and, therefore, the ability to promote the product to all denizens of the population Weaknesses Flaws in the marketing strategy, which does not allow for showcasing the benefits of the product; Dependency on the trends in dieting and, as a result, a major drop in the amount of customers once the fade dies down; Lack of a recognisable brand that the customers could relate to and, therefore, be inclined towards consumin g; Lack of a coherent leadership strategy, which could improve motivation rates among the staff and, thus, increase their performance efficacy. Opportunities Introduction of major innovations and the following reinvention of the food industry in general and the whole grain production area in particular; Major advance in the specified area and the following strengthening of the company’s position in the target market; Attainment of customer satisfaction through the improvement of communication between the customer and the company staff; Development of a new brand, which will represent the company in the target market and become a household name for whole grain products among the target audience; Design of an elaborate leadership strategy, which will help Threats Failure to locate the appropriate leadership strategy and, therefore, motivate the staff so that the performance rates could be enhanced; Emergence of new and more successful entrants, which will be capable of achieving more impressive results within a shorter amount of time; An unfortunate choice of the new brand and the resulting misrepresentation of the organisation. As the SWOT analysis shows, the company is currently in a desperate need for being revamped and having a brand product to promote. The specified need, however, can only be satisfied once a thorough marketing study is conducted and the key demands of the potential customers are identified. More to the point, it is crucial that the latter should also be distilled among the general audience and that the key methods of advertising the product to them should be identified. The SWOT analysis also shows quite clearly that the company lacks the product that could represent it in the realm of the UK market, not to mention the global environment. The design of the brand may not break new grounds, yet it has to be in line with the company’s vision, mission and ethics, which concern the provision of high quality produc ts to the customers and care for the latter’s health. In addition, the fact that the current leadership approach leaves much to be desired is clearly the point of major concern. Unless the organization establishes a proper leadership approach, the motivation of the staff will drop inevitably. It is suggested that transformative leadership style should be integrated into the company management. Thus, the organization will be capable of enhancing personal and professional responsibility in its staff, thus, leading to a major increase in their performance. It is assumed that incentives should be suggested so that people could become more loyal to the company and strive for better results. Competitor Analysis Abel Cole (Abel Cole 2015) Bob’s Red Mill (Bob’s Red Mill 2015) Whole Grain Milling, Co. (Whole Grain Milling, Co. 2015) My company Products Fruit, vegetables, whole grain food Whole grain bread Tortilla chips, grains, mixes, beef Whole grain bread and bakery, cereals and chips Price High High Moderate Moderate Quality Excellent Good Good Excellent Selection Reasonable Reasonable Reasonable Reasonable Service Satisfactory Satisfactory Fast and efficient Fast and efficient Reliability High Moderate High High Stability High Moderate High High Experience Big (More than 10 years) Big (more than 10 years) Big (more than 10 years) Small (less than a year) Company reputation Positive Positive Positive Positive Location Wimbledon, UK Milwaukie, OR Welcome, MN London, UK Appearance Frequent Rare Rare Frequent Sales method AIDA One-off selling ARC AIDA (Mohammadi et al. 2012) Credit policies Credits to individuals and companies Trade credit Credits to individuals and companies Trade credit Advertising Traditional and modem media Traditional and modem media Mostly traditional media Combined (Traditional and modern media) Image The company, whose brand promotes a reasonable diet and show concern for people’s health Corporate giant and a company with a variety of brands Wholesome food producing company Environmentalism and healthcare As the table above shows, the company is in desperate need for a brand that will make it recognisable and allow for a better promotion of the products and services.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, it is highly desirable that the number of products to offer the customers should increase; for instance, the advertisements could focus on not merely the fact that the chips produced by the organisation are healthy, but also that they come in several types of flavours, etc. The comparison of the four companies has shown that the organization in question is going to face rather tough competition. The Nestle subdivision producing whole grain food seems to be the key threat to the stability of the company. Since Nestle rarely promotes itself as the producer of whole grain food and the related products, it can be suggested that the organization under analysis should stake on organizing events that will help attract more attention to its products and, therefore, become the leader in the specified industry. Marketing Objectives As it has been stressed above, the company is currently facing the necessity to develop a brand product, as well create an attracting and interesting legend for it. Therefore, a successful introduction of the new product into the target market can be considered the key objective that the organisation should strive for achieving at present. Moreover, several types of media should be used in the course of the product marketing. To be more specific, traditional media, including TV commercials, advertisements in magazines, booklets with a full list of the products suggested by the organisation, billboard advertisements, etc., will be utilised for attracting the audience’s attention on a par with the modern media tools, e.g., social networks. Apart from the specified objectives, the company will be striving towards promoting not only its goods, but also its image as the company that values its customers and cares about their health. This will require that the organization should reconsider its current values and make the promotion of healthy lifestyle its basic mission. It is assumed that the entrance to both supplier and influ encer markets will help the company promote itself and reach the top of the modern food industry. Marketing Strategies Viral Marketing As far as marketing strategies are concerned, viral marketing should be viewed as the basis for the company’s promotion technique development (Chaston Mangles 2002, p. 33). In fact, making viral marketing should be incorporated into the company’s marketing approach as the extension of the organisation’s vision. Indeed, seeing that the company puts a very strong emphasis on healthy lifestyle and the promotion thereof to the target population, the idea of raising awareness on the subject matter through viral marketing makes quite a lot of sense. Diversity Marketing However, apart from the specified strategy, diversity marketing must be included into the organisation’s approach as well. Seeing that the company will target at attracting a variety of customers of both genders, coming from various backgrounds and representing v arious nationalities and ethnicities, the company will have to develop several methods of marketing depending on the target demographics (Andreason 2001, p. 109). Online and E-Mail Marketing As it has been stressed above, the incorporation of modern information technology is vital for the company’s progress; therefore, the Internet should also be viewed as the place, where the company can promote its goods (Baker 2003, p. 28). Moreover, the use of the Internet will help attract younger audience, whereas the traditional media can be considered the tool for inviting the older one to try the company’s products. Online marketing is a perfect way of advertising the company’s goods. However, with the emergence of browser extensions, which block advertisements (e.g., AdBlock, AdBlock Plus, etc.), online marketing has become quite pointless. Therefore, e-mail marketing (i.e., sending the target customers e-mails regularly) must be viewed as an option. E-mail marketing, however, should be used very carefully, as many people find consistent messages with little of essential information rather obnoxious. Social Media Marketing and Cross Media Marketing It is impossible to underrate the significance of social media in most people’s lives. Therefore, the company cannot possibly overlook the chance to promote its goods to the target audience without seeming too insistent. At this point, the importance of gaining loyalty among the users of social networks is essential for the company in question. By subscribing to the newsfeed that will be provided regularly by the company via its social network profile, people will be able to learn more about the company’s products, its vision, mission and brands, and, therefore, will soon become interested in the goods that the firm has to offer. Because of a high level of diversity among the ranks of the company’s target demographics, the significance of traditional media is not to be forgotten, e ither; thus, it will be required to place advertisements on billboards and public transport. By crossing several types of media in its endeavours of speaking to as many denizens of the state’s population as possible, the company will engage in the so-called cross media marketing. Measurement Plans and Reviewing Naturally, it will be necessary to develop a framework for evaluating the company’s progress. While it is quite tempting to restrict the company’s evaluation to the use of a standard framework, it is desirable that a specific assessment plan should be developed based on the existing methods (Cranfield School of Management 2000, p. 11). First and most obvious, the financial progress made by the company, i.e., the increase in its annual revenue, should be evaluated. In order to carry out the assessment, one will have to compare the results displayed by the firm in 2015 to the ones that the company will deliver at the end of 2016 with the help of financial a udits (‘Company assessment’ 2014). A combination of a SWOT analysis (Ayub et al. 2013, p. 92) and the comparison between the financial statement of 2015 and 2016 will be required in order to provide a detailed overview of the changes that the company will have undergone by the time (Doyle 2002, p. 23). It would also be a good idea to incorporate the Millennium Development Goals (Spitzer Martinuzzi 2013, p. 4) into the assessment as the staple of a proper analysis of the company’s progress. Apart from the aforementioned tools, the evaluation of the leadership style efficacy (Kotler, Lane Keller K 2009, p. 118) will be required. The specified assessment must be twofold, as it will incorporate the evaluation of the staff’s motivation and the change in the social and professional responsibility rates among the stuff as a result of the change in the leadership approach. As far as the motivation assessment tool is concerned, an integration of several framework s will also be required so that the slightest alterations in the behavioural patterns of the employees should be easily traceable. Finally, the evaluation of the company’s sustainability will be required so that the progress should be clear and that the problem issues should be located easily. The sustainability assessment, in its turn, can be carried out with the help of the instruments such as the Corporate Sustainability Assessment (Samuel-Fitwi et al. 2012, p. 185) and the S-CORE Sustainability Assessment (‘S-COREâ„ ¢ Sustainability Assessment’ 2015, para. 1). Contingency/Risk Factors Naturally, certain risks are expected in the process of establishing the company in the new market and creating the brand that will supposedly revolutionise the industry. An alternative evolution of the target market, which has not been taken into account in the business plan, is the key threat to the company’s further progress. Indeed, as it has been stressed above, t he hype for healthy food may eventually disintegrate and the whole grain products will become unclaimed among the target audience. One must admit, though, that a smart advertisement campaign, which will support the idea of healthy diet, will help address the specified issue by attracting people’s attention to the problem an prompting them to reassess their views on the subject matter. Another risk associated with the marketing campaign concerns the product risk. While creating a whole grain product, such as yogurt, is a possibility for an organisation that operates in the food industry, there is still a major threat of the company failing to add the unique element that will make the brand instantly recognisable. Indeed, seeing that the concept of whole grain yogurt is not new and that several organisations have already introduced similar projects to the global market, the company will have to be especially inventive in the description of the production technology and the lege nd behind the brand. The fact that the efficacy of leadership strategy has not been verified yet may also be considered a major threat to the company’s performance and, therefore, quite a palpable threat for the organisation’s existence. It should be noted, though, that the lack of cohesion in determining the marketing approach and the development of a proper motivational strategy for the staff to deliver better results shows that the company lacks transformative leadership. Herein the necessity to switch to the above-mentioned leadership approach lies. Conclusion Becoming a recognised brand in the food industry is not easy, especially when aiming at its whole grain products field. Because of the inconsistency in their enthusiasm towards the consumption of healthy food, target customers may be irresponsive towards the marketing campaign held by the company. Therefore, an array of tools for tricking people into paying attention to the product, including the creation of a unique brand with an original legend behind it can be considered a solution to the problem. By incorporating several tools for assessing the efficacy of the proposed plan, one will be able to not only identify the areas, where the plan in question succeeded, but also retrieve instructions on the issues that need further improvement, as well as the strategies, which will allow the company become even more successful in the target market. It is expected that the adoption of the plan described above will help the organisation become one of the market leaders and raise its annual income by at least 20%, thus, setting the premises for the future revenue streak. Reference List Abel Cole 2015, Whole Wheat Penne Rigate, Mr. Organic. Web. Andreason, A 2001, Ethics in social marketing, Georgetown University Press, Washington, DC. Ayub, A, Razzaq, A, Aslam, M S Iftekhar, H 2013, ‘A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning throug h marketing intelligence,’ European Journal of Business and Social Sciences, vol. 2, no. 1, pp. 91–98. Baker, S 2003, New consumer marketing, John Wiley, London, UK. Bob’s Red Mill 2015, Whole grains from the heart. Web. Chaston, I Mangles, T 2002, Small business marketing management, Basingstoke, Palgrave Macmillan. ‘Company assessment’ 2014, MPA media. Web. Cranfield School of Management 2000, Marketing management: a relationship marketing perspective, MacMillan Business, London, UK. Doyle, P 2002, Marketing management and strategy, 3rd edn, Prentice Hall, London, UK. Kotler, P, Lane, R Keller K 2009, Marketing management, 13th edn, Prentice Hall, London, UK. Mohammadi, S, Esmaeily, N Salehi, N 2012, Prioritisation of promotion tools based on AIDA model by Analytic Hierarchy process in production sector of sport industry, Archives of Applied Science Research, vol. 4, no. 4, pp. 1670-1675. Phillips, A L 2014, ‘Systematic marketing facilita tes optimal customer service: the marketing audit of a rural public library system,’ Public Library Quarterly, vol. 33, no. 1, pp. 219–235. Samuel-Fitwi, B, Wuertz, S, Schroeder, J P Schultz, C 2012, ‘Sustainability assessment tools to support aquaculture development,’ Journal of Cleaner Production, vol. 32, pp. 183–192. ‘S-COREâ„ ¢ Sustainability Assessment’ 2015, Sustainability Professionals. Web. Spitzer, H Martinuzzi, A 2013, Methods and tools for corporate impact assessment of the millennium development goals (MDGS) and sustainable development, European Sustainable Development Network, Vienna, Austria. Whole Grain Milling, Co. 2015, Our products. Web.

Dissection and Isolation of a frogs CNS essays

Dissection and Isolation of a frogs CNS essays Dissection of an adult bullfrog's central nervous system (CNS) Experiment consists of the dissection and analyzation of a bullfrogs nervous system. Dissection consists of the isolation of the CNS consisting of the brain and spinal cord. It also consists of analyzing the nervous tissue under the microscope. Materials needed: frog, scalpel, razor blade, dissecting tray, pins, forceps, scissors, microscope, slides, slide covers, water, blue dye, diagram of frogs brain, paper towel. The bullfrogs CNS is composed of the brain, which is further divided into the olfactory bulb, cerebrum, optic tract, optic lobe, pituitary gland, and the cerebellum. Also contained within the CNS is the spinal cord which in contained within the spine The brain was about an inch in length and  ¾ of an inch in diameter. The spinal cord was about 2.5 inches in length and the diameter of the spine was about 1/8 of an inch. The cerebellum in the frogs brain is very small in comparison to the rest of the brain and also to the size of the cerebellum in other animals compared to the size of their brains. Place the frog in the dissecting tray so the ventral section faces upwards with the head pointing away from you. This will allow for easier access to the CNS since you dont have to cut through the skull. Pin each of its legs down to the tray using the pins. Using the scalpel start the incision at the base of the jaw. This will be a superficial cut just enough to cut through the skin. Pull the scalpel in a caudal direction towards the tail. After youve done this make another incision lateral to where you started the first one and another one where you ended the cut. Pull the skin back and either cut it off or pin it down. Muscle of the breastbone and abdomen will be exposed. Using the scissors make a deep cut through this, again cutting in a caudal direction to the tail. Cut off the arms of the bullfrog and r ...